PROJECT GOAL

Improve career training and educational opportunities for low income communities.

Role: Service Designer.
Project Type: Service Design.
Team: Jason Lam, Valeria Adani, Adrien Nazes, Chiyu Chen.
Contribution: Ideation, Visual design, and Storyboarding.
Deliverable: Pitch


BACKGROUND

As part of the global service design jam, teams had 48 hours to pitch a service that could "change the world". After pitching an idea for an online skill sharing community, I was able to form a team of 4 that was focused on increasing career opportunities in developing countries.

Although I've been involved in many more jams over the years, this one was stands out as my first forray into the world of design. Not only was it a chance to visualize and depict a concept within 48 hours, but it also helped me land my first design job at CBI China Bridge, a design and innovation company.

PROCESS

Ideation

Within our team, we had over 10 years of community outreach experience, so we started by trying to narrow down the problem we wanted to address. Connected by our passion for social entrepreneurship, we explored ideas on expanding resources for low income families. Eventually, we settled on a skill sharing service, so we began to prototype and talk to people to see how we could customize our solution to local needs.

Storyboard

As time was limited, we decided to conduct interviews and create a storyboard at the same time. We did a convenience sample of street workers and asked what were their career/educational aspirations. We took many pictures to document our research, as well as layout our story.

User journey/information flow/system map

After interviewing local residents, we began to refine our solution and created a user journey map. Since we were working with low income groups, we wanted to streamline the process and ensure each step was as simple as possible. 

Lessons Learned

Work with what resources you have

Pictures truly are worth a thousand words. The key limitation we were facing was time. Our team was filled with researchers and strategists, so rather than spending time trying to develop a prototype, we decided to focus on visualizing and depicting our idea. Even when working on our storyboard, we decided to take pictures rather than draw, since this would help us save time. No matter the project, there will be a limitation in some type of resource - time, money, expertise - so it's important to focus on your team strengths and aligning this with your goals.